Just DO

Sponge Bob

Ok, I resubscribed to the Harvard Business Review in hopes of finding something of value for my entrepreneur son. First issue to arrive was April 2014* and a quick look at the table of contents led me to page 30 and the “Idea Watch – Defend Your Research” section with: “The Challenge – Does touching men’s underwear really make women more likely to indulge in risky, reward-seeking behavior?” The title of the article gave away the findings of this important research: “Women Too Respond to Sexual Cues by Taking More Risks”.

Hmm. Interesting. Oh ya, I remembered an MTV interview with candidate Bill Clinton during which he was asked “Boxers or Briefs?” by a cute young woman and we all know how that ended. Further recollection brought to mind the series of events that led (eventually) to the birth of all three of our children and indeed tactility and boxers had been involved! I’d long wondered what could induce a young woman in the throes of youthful exuberance to risk all for reward of unknowable dimension. It all suddenly seemed so obvious.

Unfortunately though, a complication inflected these cerebrations at the very next visit to my reading room and what else but the Economist**. Recent experiments have conclusively shown that some lab animals are so scared of men (and not women!) that pain producing nerve cells shut down. “Simply put, the animals were being scared painless. A significant increase in faecal pellets suggested they were scared shitless as well.” And, relative to the above, the mere presence of an article of men’s clothing is enough to induce the phenomena.

Hmm. Go figure. That doesn’t seem conducive to you know what. I guess it must have been my good looks and scintillating personality way back when. But maybe I’m over thinking this whole thing. Recently, while reading of correspondence between artists Eva Hesse and Sol Lewitt, it occurred to me that once again I should meditate or take a run or something other than cogitate.   Hesse was agonizing about aspects of her life and work to which friend Lewitt advised: “Just stop thinking, worrying, looking over your shoulder wondering, doubting, fearing, hurting, hoping for some easy way out, struggling, grasping, confusing, itching, scratching, mumbling, bumbling, grumbling, humbling, stumbling, numbling, rumbing, gambling, tumbling, scumbling, scrambling, hitching, hatching, bitching, moaning, groaning… Stop it and just DO!***

*No foolin’: HBR April 2014 P 30
**Economist May 3-9, 2014 Sex, writhes and videotape
***WSJ 4 23 14 “Converging Lines: Eva Hesse and Sol LeWitt
Note: Lewitt’s “just DO! was written fifteen years before Nike took as its slogan a convict’s entreaty to his own firing squad cf April 6, 2012 below

 

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